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Kodak introduces enhanced PORTRA color negative films
September 11, 2006
ROCHESTER, NY, September 11 -- In a move that underscores its
ongoing support of the professional photography market,
Eastman Kodak Company today introduced enhanced versions of
its iconic KODAK PROFESSIONAL PORTRA color negative film
family, comprising 160 VC, 160 NC, 400 VC and 400 NC film.
These films help professional photographers create stunning
images with finer grain, spectacular skin tones, and improved
scanning performance for greater enlargement capability. Plus,
PORTRA 160VC and PORTRA 400VC films now provide a more ideal
combination of higher color saturation and lower contrast for
optimal performance in high-color applications.
"More than two-thirds of professional photographers today mix
film and digital when shooting, depending on the job at hand
and the desired end result they want to achieve," said Mary
Jane Hellyar, President, Film and Photofinishing Group. "Our
commitment is to make sure they have the best tools for the
job. The innovations we are introducing in our new PORTRA
films help ensure that photographers, whether shooting at a
wedding, in the studio, on a fashion shoot, or for nature and
landscapes, achieve the most truthful, impactful result."
Features of the new PORTRA Film include:
Finer Grain: New Micro-Structure Optimized T-GRAIN®
Emulsions now enable PORTRA Films to deliver finer grain
than ever before.
Outstanding Scanning Results: With finer grain and an
emulsion overcoat specially designed for scanners, PORTRA
Films reproduce beautifully, be it optical or digital
output.
Spectacular Skin Tones: Reengineered PORTRA Films deliver
smooth, natural reproduction of skin tones, with a choice of
Natural or Vivid color saturation.
Superb Color in Mixed Light: PORTRA films deliver
beautiful, natural color regardless of the lighting
conditions, even under fluorescent light.
Best In Class Underexposure Latitude: PORTRA films provide
the greatest latitude among professional color films (-2
to+3 stops), enabling photographers to shoot with confidence
even under challenging lighting conditions.
True-To-Speed ISO Ratings: There's no need to test or
compensate. Set the meter to the box speed and start
shooting.
Matched Prints: Single Channel Printing Technology delivers
beautifully matched prints across all speeds and formats.
To ensure that this new film would meet the needs of
professionals, Kodak had a number of photographers and
professional labs test the product during its final stages of
development.
"I am thrilled with this new film," said Jock McDonald, an
internationally acclaimed professional photographer, based in
San Francisco, California. "It brings so much to the dance --
the way it handles contrast, keeping shadow detail is
incredible. And its fine grain detail and color palate are
wonderful. It's magical."
"Due to the superior grain and latitude of the new PORTRA
films, I am able to use available light in more extreme
situations without compromising the quality my clients and I
demand," said Chris Usher, a renowned internationally
published photojournalist whose documentation of
behind-the-scenes moments at the White House, "Behind the
Velvet Rope," is currently touring as an exhibition. "Whether
shooting at a small county fair in the middle of the day, a
rodeo at night, the majestic splendor of Niagara Falls through
the mist or everyday people going about their lives, I can
rely on PORTRA Film with confidence. The images, in detail
and color, are the next best thing to being there."
McDonald and Usher will join professional photographers Renate
Forster and Frederic Lagrange at a panel at Photokina, to
discuss their experiences with PORTRA Film, as well as how
film fits into their work and photography. Photokina is the
largest imaging exposition and trade show in Europe, which
opens September 26 in Cologne, Germany. Visitors to Photokina
can join these panels, to be held:
Wednesday, September 27: 10:00 - 11:30 a.m. and 2:00 - 3:30
p.m.; Kristallsaal room, section 3: Entrance West, 3rd floor
Thursday, September 28: 10:00 - 11:30 a.m.; Salon
Barcarole: Entrance West, 3rd floor
In addition to the discussion, Kodak will showcase images that
these photographers have captured using the PORTRA films at
its booth and during the panel presentations.
The new KODAK PROFESSIONAL PORTRA films will be available
worldwide on a stock-turnover basis beginning in the fourth
quarter of 2006.
_________________ 貝朗尼My blog and gallery: http://blog.hmlai.com/
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